We are seeking a data-driven Senior User Acquisition Specialist to expand our user base through paid, organic and analytical initiatives. This role requires a strong understanding of various acquisition channels, a passion for data analysis and a proven ability to deliver results.

What You’ll do?

Data Analytics: Translate complex data into actionable insights, automate reporting and build dashboards to track key performance metrics like CPA, ROAS and LTV.
Market Intelligence: Analyze market trends, competitor strategies and consumer feedback to identify acquisition opportunities across various channels (e.g. Facebook Ads, Google Ads, organic search)
Paid User Acquisition: Optimize paid advertising campaigns towards clear ROAS targets, manage ad creatives briefing and rotation, track KPIs, and collaborate with creative teams and agencies to drive user growth.
Organic User Acquisition: Improve organic visibility through App Store optimizations and other initiatives.
Global Working Culture: This role will support multiple time zones and countries with working hours from 2 pm - 10 pm CST. It requires an interest in global customer insights.

What You’ll Need

Strong analytical and problem solving skills.
Experience in SQL and data visualization tools (e.g. Looker)
Experience with marketing analytical tools and MMPs (Google Analytics, Adjust) is a strong plus.
Prior experience with managing paid marketing campaigns or building analytics solutions for marketing teams is a strong plus.
Fluency in Spanish and English, alongside excellent communication and collaboration skills.
3+ years of experience in data analytics and A/B testing.
3+ years of experience in user acquisition or digital marketing.

Tala jobs

Senior Marketing Data Analyst

Never Miss a New Opportunity